Colton Phiscator  /  Grand Rapids, MI
01 — WHO

Colton
Phiscator

Director EP Operator

I run a production company in Grand Rapids. Most of my spare attention goes to AI coding and generative tools right now.

Colton Phiscator
Rev 08.2026
ROLE COO & Executive Producer, IDEOLOGY Productions. Creative Director. Video Director.
FOCUS Currently experimenting with AI development across coding and generative video, imagery, and music.
EXPERIENCE Twelve+ years of commercial content production.
LOCATION Grand Rapids, Michigan
Companies
REEL LOOP · MUTED
STAGE LOOP · MUTED
Software
Brands That Didn't Make It

A generative AI commercial series that takes brands which failed, folded, or quietly disappeared and asks what their advertising would look like if they relaunched today. Each episode is written up as a case study — the big idea, then the process and the tools it took.

SPOT · MUTED LOOP · POSTER
EP 01 30-second spec commercial
Fruit Stripe Gum
“Taste the Chaos”
BIG IDEA Give the zebras a civilization. Then destroy it.
STATUS Discontinued 2024
SPOT · MUTED LOOP · POSTER
EP 02 30-second spec commercial
Bear Stearns
“The market requires perfect timing.”
BIG IDEA Play it completely straight — the 2008 punchline lives entirely on the viewer's side of the screen.
STATUS Collapsed 2008
SPOT · MUTED LOOP · POSTER
EP 03 15-shot spec commercial
Chesterfield
“Almost the real thing. Almost.”
BIG IDEA Sell the escape, not the product.
STATUS All but gone from the US market
SPOT · MUTED LOOP · POSTER
EP 04 Spec commercial · 1980s
DeLorean
“An entrance for every occasion.”
BIG IDEA Stop selling the car. Sell the arrival.
STATUS Company collapsed 1982
SPOT · MUTED LOOP · POSTER
EP 05 30-second commercial built as a music video
Chi-Chi's
“Any excuse to fiesta.”
BIG IDEA Don't sell the plate. Sell the night you tell everyone about the next day.
STATUS Vanished 20 years ago; first location recently reopened